Practice live sales calls with AI prospects who fight back.
Trained on Rob the Credit Guy's playbook. Every rep on your team gets 30+ sessions a month, scored by AI, ranked on a team leaderboard.
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As used by CROs at
3 prospects. 3 reasons reps lose deals.
Each archetype is modeled on the call patterns Rob sees kill the most pipeline. Beat them here so your reps don't pay to learn on real leads.
How it works
One call. A scorecard before the next coffee break.
Pick a prospect
Six archetypes drawn from real call patterns (English + Spanish). Pick the one that mirrors the leads your reps are losing this week.
Run a 15-30 min live call
Real-time voice, real objections, real silence when you stall. The AI fights back the way actual prospects do.
Get scored on every call
Framework adherence, objection handling, close attempt — each scored with timestamped coaching tied to Rob's playbook.
Built for sales teams.
Closers Lab is per-seat by design. CROs and sales managers buy a block, invite their reps, and watch the leaderboard.
Manage your bench
Manager dashboard shows every rep's last 30 days of scorecards. Sort by close-attempt rate, objection handling, framework adherence. Team leaderboard updates in real time.
Pay only for active reps
Add a seat the day a new rep starts. Remove it the day they leave. Stripe prorates automatically — no annual contracts, no minimums beyond your tier.
Onboard in 5 minutes
Invite reps by email. They sign up via your invite link, get assigned a seat, and start their first roleplay before lunch. No IT, no training session, no setup fees.
Why this beats reading the rebuttal doc again.
Reading rebuttals trains recognition. Closing deals requires recall — under pressure, in real time, while a prospect is cutting your rep off. The reason every sales manager keeps saying "just run more pitches" isn't laziness; it's that reps need reps. Real ones. Live ones. The kind where silence costs you.
Closers Lab is that drill, on demand, for every rep on the bench.
Teams that roleplay 20×/month close 31% more deals than teams that don't.
Sales Management Association, 2023.
Per-seat pricing. Four tiers.
Pay only for active reps. Add or remove seats anytime.
Questions sales teams actually ask.
How does per-seat pricing work?
Each rep on your team is one seat. The team admin (CRO, sales manager, or owner) buys 3+ seats on the Team tier and assigns them by inviting reps via email. You can add or remove seats anytime — Stripe prorates the change against your current billing period.
What counts as a session?
One roleplay call, up to 30 minutes long. The AI scores it the moment you hang up. The scorecard, the full transcript, and the audio replay are saved to that rep's history forever.
What if a rep leaves?
Remove them from your team in the dashboard. Their seat frees up immediately and you can assign it to the next rep. Their past scorecards stay in the team's history so you can compare cohorts over time.
Can I see my reps' scorecards?
Yes — on Team and Agency tiers. The manager dashboard shows every rep's last 30 days of calls, every scorecard, every transcript, plus the team leaderboard. Solo accounts are private.
Are calls really 30 minutes long?
Real ones, yes. The AI prospects push back, ask questions, throw objections, and won't let your rep close on the first ask. A complete roleplay through discovery, pitch, objection handling, and close attempt runs 15 to 30 minutes.
Can I customize the prospects?
All six archetypes — Skeptical Susan, Broke Brandon, Curious Carlos, Susana, la abuela, Ricky, el de la deuda médica, Doña Marta, la panadera — are included on every tier. Custom scenarios — your own opener, your own offer, your own product — are on Team and up. Custom prospect personalities are on Agency.
Start free — 3 roleplays included.
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